Disney+ (Singapore & Malaysia) / 2021
To hype up the finale of Marvel Studios' Loki Season 1, we played a game of hide and seek with Marvel fans across the social-verse.
We liken social media timelines to the multiverse timelines, hiding QR codes amongst the hundreds of post we posted.
Each QR code unlocks a different Loki variant. Spot the right Loki and you'll receive exclusive merch from the series.
Awards
Marketing Excellence Awards 2022
Excellence in Content Marketing - Gold
Excellence in Digital Marketing - Gold
Excellence in Gaming - Gold
Excellence in Event Marketing - Silver
Excellence in Customer Engagement - Bronze
Excellence in Digital Marketing - Gold
Excellence in Gaming - Gold
Excellence in Event Marketing - Silver
Excellence in Customer Engagement - Bronze
MARKies Awards 2022
Most Creative: Digital - Silver
Most Effective: Experiential - Bronze
Most Effective: Social Media - Bronze
Most Effective: Experiential - Bronze
Most Effective: Social Media - Bronze