Visa Singapore / 2023-2024
Planning and creating a robust social content calendar for Visa Singapore that promotes relatability and brand love.
Based on human truth and behaviours, we leverage on social conversations to bring brand relevance to Visa.
(Spot me in some of the pieces)
Using iconic sounds from your Japan travel, we inspire XB travel (and spending) with Visa through an ASMR reel.
We all have that group chat that talks about an overseas trip that never happen. Visa inspires XB travel by inviting users to bring that trip out of the group chat.
Singaporeans love concerts, but the post-concert crowd? Not so much. We invite users to continue their post-concert celebration elsewhere (rather than squeezing with the crowd) with an offer from our partner.