PUB, Singapore's National Water Agency / 2019
A short film that reminds Singaporean that water is as precious as kinship.
Leveraging on the Malay proverb, "Air dicincang tidak akan putus", loosely translated to "water can't break apart when you cut it", we remind Singaporeans the importance of water conservation during this festive season.
As added engagement, easter eggs are scattered throughout the film to encourage repeated views.
Awards
AD STARS 2020
Film Category: Art Direction: Silver
Video Stars Award: Branded Entertainment Video: Silver
Video Stars Award: Branded Entertainment Video: Silver
MARKies Awards 2020
Most Creative: Government Sector: Bronze
Most Creative: Social Media: Bronze
Most Creative: Communications / PR: Finalist
Most Creative: Content Marketing: Finalist
Most Creative: Customer Engagement: Finalist
Most Creative: TV / Video Advertising: Finalist
Most Creative: Social Media: Bronze
Most Creative: Communications / PR: Finalist
Most Creative: Content Marketing: Finalist
Most Creative: Customer Engagement: Finalist
Most Creative: TV / Video Advertising: Finalist
Gong Awards 2019
Film & Branded Content (Casting): Bronze
Film & Branded Content (Direction): Bronze
Film & Branded Content (Direction): Bronze
Marketing Excellence Awards 2019
Excellence In Digital Marketing: Gold
Excellence in Public Sector: Silver
Excellence In Content Marketing: Bronze
Excellence In Integrated Marketing: Finalist
Excellence In TV / Video Advertising: Finalist
Excellence in Brand Awareness: Finalist
Excellence in Social Media Marketing: Finalist
Excellence in Public Sector: Silver
Excellence In Content Marketing: Bronze
Excellence In Integrated Marketing: Finalist
Excellence In TV / Video Advertising: Finalist
Excellence in Brand Awareness: Finalist
Excellence in Social Media Marketing: Finalist
24th Canberra Short Film Festival 2019
Highly Commended (International Category)