GOMO by Singtel / 2023
The post-pandemic revenge travel is real.
We hijacked everyone's travel Instagram Stories and turned them into ads for GOMO's roaming data plan.
Working with KOLs, we gave people tips on how to up their travel IGS game. And created our own incentive programme to make our audience feel kinda like travel influencers.
Awards
Gong Awards 2023
Best Use of Co-Creation & User-Generated Content: Bronze
Singapore Media Marketing Awards 2023
Best Brand Awareness: Bronze
Best Campaign with a Small Budget: Gold
Brand of the Year: Gold
Best Campaign with a Small Budget: Gold
Brand of the Year: Gold
Effies Awards 2023
Youth Marketing – Products & Services: Gold
Influencer Marketing: Gold
Engaged Community Marketing: Silver
Influencer Marketing: Gold
Engaged Community Marketing: Silver
Hashtag Asia Awards 2023
Best Social Amplification Campaign: Silver
Best Use of Influencer Partnerships: Silver
Best User-Generated Content: Silver
Best Use of Influencer Partnerships: Silver
Best User-Generated Content: Silver