GOMO by Singtel / 2023
To launch GOMO on TikTok, we pulled off the biggest unofficial collaboration with the biggest creators on TikTok.
Using TikTok native "stitch' and "duet" functions, we hijacked the trendiest topics, and sneaked our way into people's #FYP.
Awards
Effie Award 2024
Internet, Telecom & Software: Silver
Hashtag Asia Awards 2024
Best Real Time Response / Newsjacking: Gold
Best Social Brand Launch / Relaunch: Gold
Best Social Media Analytics and Insights: Gold
Best Social Media Campaign: TikTok / Douyin: Silver
Best Social Media Innovation: Silver
Best Social Media Partnerships: Influencers: Silver
Best Social Brand Launch / Relaunch: Gold
Best Social Media Analytics and Insights: Gold
Best Social Media Campaign: TikTok / Douyin: Silver
Best Social Media Innovation: Silver
Best Social Media Partnerships: Influencers: Silver