GOMO by Singtel / 2023
To make their plans attractive, telcos are offering more and more data that consumers don't need.
GOMO, on the other hand, tackles this issue of data wastage with a kinda genius way – by converting unused data into currency.
We sparked the conversation about data wastage and got Singaporeans fired up to switch to GOMO.
Awards
Singapore Media Marketing Awards 2025
Best Brand Awareness Campaign: Gold
Effie Award 2024
Internet, Telecom & Software: Gold
Customer Experience: Gold
New Product, Service or Business - Launch, Innovation or Line Extension: Silver
Customer Experience: Gold
New Product, Service or Business - Launch, Innovation or Line Extension: Silver
Hashtag Asia Awards 2024
Best Use of Interactive Elements in a Social Media Campaign: Silver
Best Use of Social Media for a Campaign: Bronze
Best Use of Social Media for a Campaign: Bronze